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Budget Android Phones Just Stopped Being Budget

Sam Reyes

Based on reporting from Engadget

A Samsung Galaxy A54 5G lying face up on a wooden surface, its screen switched off
“Samsung Galaxy A54 5G 2023” by Captainmorlypogi1959, via Wikimedia Commons · CC BY-SA 4.0

Samsung raised the price of its entire Galaxy A line. The A17 5G went from $200 to $270. The A27 went from $350 to $380, the A37 from $450 to $490, the A57 from $550 to $600. Google did the same with the Pixel 10a, which moved from $499 to $599, and from $679 to $849 in Canada. The reason everyone is repeating is the price of RAM, which has been climbing across the whole industry.

The RAM part is true. I want to be careful here, because it is true and it is also convenient.

Memory did get more expensive. What I have a harder time with is the size of the jump. Seventy dollars on a phone that cost two hundred is a thirty five percent increase on the cheapest model in the catalogue, and these are companies that buy components by the millions. Economies of scale exist precisely so a bump in one part does not travel straight to the shelf. When a cost increase lands this cleanly on the customer, and lands hardest on the cheapest model, I read it as a decision, not as arithmetic.

Here is what I would actually do, and it is the only part of this that changes anything for you.

A price rise on a budget phone is not a reason to buy it anyway or to skip it. It is a reason to reopen the comparison you already closed. If the A17 you had picked now costs $270, the question is no longer “is this a good $200 phone”. It is “what else is sitting at $270, and what is at $350”. Sometimes the gap to the better phone shrinks enough that stretching makes sense, and the better phone lasts the five to eight years I ask of anything I buy. Sometimes it does not, and the cheap one is still the right call.

So, do I buy it? Only after you have looked one shelf up. The cheap phone that stopped being cheap has to win its place again, against the phones it was never competing with last month. If it still wins, buy it. If it loses by forty dollars, you were about to buy the wrong phone.

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